BCS LEVEL 3 PROGRAMME
WHAT WILL THE DIGITAL MARKETER DO?
Over the 15-month programme, your employee will cover topics that will help your business identify areas for growth, increase your visibility in front of your target audience and generate quality leads.
We have worked with employers of all sizes to develop this programme, giving you the skills and knowledge your business, and sector, requires to flourish.
BENEFITS OF THIS PROGRAMME
Your Digital Marketer will learn to:
- Gain an understanding of how marketing supports your business objectives
- Develop the knowledge required to produce a marketing plan, considering competitor analysis and market segmentation
- Understand the fundamentals of branding to develop your brand guidelines
- Be able to run a social media marketing campaign to generate leads and increase awareness
- Be able to use SEO and paid search to run an online marketing campaign
- Develop an understanding of how to work safely and securely online
WHAT JOB ROLES IS THIS PROGRAMME SUITED TO?
These are just a few job roles this programme could suit within your business, to up-skill employees:
- Digital Marketing Assistant
- Digital Marketing Co-ordinator
- Campaign Executive
- Social Media Executive
- Content Co-ordinator
- Email Marketing Assistant
- SEO Executive
This programme can be delivered to staff who are already working within your business or we can support you in the recruitment of new staff using our expert Match and Fill service. This will provide your business with an employee who is suited to both the required job role and your businesses ethos.
TRAINING AND DELIVERY
We offer a range of training and delivery models for this programme, dependant on the number of employees you wish to up-skill. Our national network of training centres all deliver this programme, offering specialist training with a local approach. Our expert coaches will work with your employees to effectively develop their skills and knowledge. Please contact our expert team to discuss training and delivery options. Telephone: 0330 124 3224 or email: firstname.lastname@example.org.
INDUSTRY LEADING QUALIFICATIONS
On completion of the programme, your employee will be awarded with a BCS Level 3 Digital Marketer qualification, allowing them to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of the BCS (British Computing Society)
Your employee will also receive a Google Analytics IQ qualification. This shows their proficiency with Google Analytics giving your business insight into which parts of your marketing activity is working and which need improving.
UTILISING YOUR APPRENTICESHIP LEVY FUNDS
This programme can be paid for through your Apprenticeship Levy contributions. The cost for this programme is £12,000, which would be paid through your Digital Apprenticeship Service account. Our expert team can work closely with your business to help you manage and effectively utilise your Apprenticeship Levy funds.